Seems Toyota are really jumping in to this social media thing with both feet while also pushing the boat out with some funky digital innovation. I love this iQ font idea, its execution is simple yet brilliant and the fact that there’s a tangible product at the end that everyone can download and use makes it even more appealing. The site even has a further feature where you can design a t-shirt using the iQ font and be in with a chance of wining concert tickets, provided your design stands out in the gallery that is.
Not forgetting Toyota Ireland who are now tweeting and who recently gave Irish bloggers a chance to test drive the Toyota iQ for 6 months on condition that they tweet/blog their experiences. The closing date for applications has now passed but be sure that Achgohairithe’s application was such that it cant be ignored so expect my tweets to become much more motoring related in the near future!!